Sales is often misunderstood as an individual sport.
One person. One target. One outcome.

But sales, in reality, has never worked that way.

It’s closer to a troupe of dancers performing on stage — or an ensemble of actors in a play.
Each person has a role. 

Each movement matters. 

Each cue depends on someone else showing up fully.

When one performer is out of sync, the performance feels off.
When everyone moves together, the outcome looks effortless.

Sales works the same way.

Behind every “successful” salesperson is a network of people —
marketing, product, operations, leadership, partners, clients.

The work only flows when collaboration starts early, not as a last resort.

Yet many sales professionals are taught — directly or indirectly — to carry outcomes alone.
To push harder.
To figure it out themselves.
To ask for help only when things are already slipping.

What sales taught me over time is this:
asking for support isn’t a sign of weakness — it’s part of the role.

The strongest sales outcomes I have seen didn’t come from solo brilliance.
They came from early alignment, shared context, and regular check-ins.
From knowing when to lead — and when to lean.

Support, when sought intentionally, doesn’t slow sales down.
It sharpens it.
It reduces rework.
It builds trust across teams.

Sales becomes sustainable when we stop performing alone
and start treating it like the collective effort it has always been.

Reflection

Where might you be carrying something alone that was never meant to be a solo role?